LETTERS FROM LONDON
REASONS TO BE CHEERFUL
3 March 2011
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1. WHO DO YOU THINK YOU ARE:
The government wants to collect, collate and share 32 pages of our personal
details and habits with the US. They know where we live and now they want to
know how and why. It’s the 2011 £500 million census; £200 million more than
the 2001 census.
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2. LET THEM EAT CAKE:
Soup can be dangerously hot - or too spicy or salty or healthy for the hungry
and homeless. "Soup runs have no place in the 21st century and it is wrong
and undignified that people are being fed on the streets. Handing out free food
only serves to keep people on the streets for longer, damaging their health...
and naturally we want to ‘tidy up’ our streets.” They forgot to add: “The unkempt
are so – unkempt. They don’t bathe every day. Their clothes are wrinkled. Their
socks don’t match.  Al fresco dining is simply not their forte. Cloth napkins are
anathema to them. We find it all so disagreeable.”
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3. BRANDED:
Shock. Horror. The horrible Nestle Corporation, owner of Nescafe, the brand
known for real horror of horrors – instant coffee - has made a £100,000 deal to
be the first to promote product placement on British TV. The government has
cunningly changed the rules yet again; not in our favour yet again.
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