|LETTERS FROM LONDON
|REASONS TO BE CHEERFUL
10 May 2013
|Ban the Brands
The largest beverage company on the planet wants you. They want you to be
part of their grand plan. They know you won't say no.
In 2007 Coke gave up on their world-wide domination scheme to have every
child in the under-developed world drink Coke. They have developed a new
scheme; now they want every child under 12 to drink it with their name on it.
Well, perhaps not unless they are named Bob, Bill, Mary, Mindy. I think not.
The more popular American names will be pre-printed in their new branding
stratagem. But wait. You can simply change your name from Verity to Tiffany -
or go online to create your own personal can. Oh joy. The ultimate in
self-referencing. "I love Coke. Coke loves me."
"There is a place for all of our beverages in a healthy lifestyle" says chief
executive, Muhtar Kent brandishing the brand. Right. No mention of the
carbonation, the fructose, E211 (sodium benzoate) and god knows what else in
their secret recipe all resulting in chronic health problems, hyperactivity,
osteoporosis, DNA damage or premature death.
This succeeded in 1886 when American pharmacist John Pemberton came up
with a formula for a health tonic. As we all know cocaine and caffeine were the
tonic. It was sold as a popular patent medicine.
Clearly their obvious plan is to gather more personal data, generate more social
networking, initiate more brand loyalty, make more billions. Coke. C'est moi.
1886? Closer to 1984.
Brand Anne Frank? Who knew?
Two rival (really?) charities (really?) are in dispute over the control of the Anne
The foundation based in Basel want 25,000 letters, photographs, documents
that it lent to the other Anne Frank foundation based in the Netherlands in 2007.
The Swiss are using Nazi name calling. Hmmm. Not very nice. Curious when
reminded of the 'Nazi gold affair' involving Swiss banks which handled gold
looted by the Nazis, turned back thousands of Jewish refugees at its borders
and rejected the return of more than $102bn in assets. Oh dear.
Anne Frank's father, Otto, bequeathed the copies of her diary to the Dutch
state and eventually moved to Switzerland setting up the Anne Frank Fund
foundation there. Court battles occurred in the 90's; the Swiss wanted exclusive
rights to her name.
The Swiss accuse the rival charity of commercialising her prized legacy. They
want the documents to establish a permanent exhibit in the Jewish Museum in
Frankfurt where Anne Frank was born.
The Dutch have proclaimed they are the true owners and are offering to hand
back some but not all. Charity begins at home then?